Hiva Alizadeh (1368) is a self-taught designer, conceptual artist and filmmaker. The path of his life and artistic activities has been such that he has reached different ways of expression and experiences. Hiva has exhibited in prestigious Iranian and international galleries, and in recent years, he has been working on a project whose output is colored volumes of synthetic hair, in different sizes and shapes.

The real essence of these works is in the appearance of colorful hair, which conceptually tends towards specific mental impressions. For example, at first glance, they are like an embodiment of femininity. This aspect is completely subjective. Symbolically, these hairs are the place of physical strength and a sign of the inner power of gods, goddesses and humans and refer to the drive of life, creative thought and inspiring forces. At this level, both political and erotic readings are possible. Such impressions are mostly conveyed to us through the eyes (seeing colors) and through the senses (touching).

Hiva Alizadeh's show at the Lajevardi Foundation is a selection of designs, hair objects and a large-scale interactive work. His colorful objects change our perception and the way we communicate with the environment, and the deep but subtle manipulation of the mechanism of sensory perception is their main specialty. They can be seen as a chain of games with the audience's imagination.

Hiva's works sometimes resemble things as if we know them. Sometimes they turn into completely unknown forms. All in all, they reveal the complex functioning of our mental perception and subject mental models and conventional semantic frameworks that aim to accurately match objects with mental impressions to question, change and change. In this sense, they bring into play the classical principle of "association of meanings" and "complete matching of subject with object".

Hiva's intellectual project is to create a contemporary philosophical knowledge in which the meaning of the object can be changed according to the content of the audience's mind. Part of the eternal novelty of this artist's works lies in having such a vision, and for this reason, he can avoid repetition and keep the audience entertained with endless interpretations.
Hiva Alizadeh's works transform our usual understanding of the world around us and, as a creative and continuous effort, provide visual and emotional experiences which do not exist in our life a priori.